Ball in the 6

A connected basketball platform spanning programs, teams, community, commerce, apparel and uniform operations.

Basketball infrastructure, not another sports website.

Ball in the 6 brings program discovery, team and roster workflows, media, commerce, apparel and uniform customization into one connected product system. The work is ongoing and is designed to make each next step clearer for players, families, staff and operators.

byeNU contribution

Product strategy, brand systems, digital experience, platform architecture, commerce, apparel design and uniform operations.

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